Cookie policy for the mentimachinetools.com website

What is a cookie?

A cookie is a small text file that is stored on your computer when you visit a website. The text stores information that the site can read when you visit it again later. Some of these cookies are necessary for the website to function properly, while others are useful to visitors because they can securely store information such as user names or language settings. The advantage of having cookies installed on your computer is that you no longer need to fill in the same information every time you want to access a website you have visited before.

Why does M SERVICES S.R.L. use cookies?

M SERVICES S.R.L. uses cookies to provide its customers with a browsing experience that is tailored as closely as possible to their tastes and preferences. Through cookies, M SERVICES S.R.L. ensures that you do not have to receive or enter the same information every time you visit the site. Cookies are also used to optimize the performance of the website: they make it easier to fill out forms or restricted areas and to quickly search for specific items within the site. In addition, statistical and performance cookies are used to allow us to better calibrate the target audience, collect statistics, and optimize performance for page loading in case of high traffic. In order to protect your personal data from possible loss and any form of unlawful processing, M SERVICES S.R.L. has taken appropriate technical and organizational measures.

How can cookies be classified?

There are various ways of classifying cookies. Let’s take a quick look at them together

First-party cookies

First-party cookies are cookies generated and used by the operator of the website on which the user is browsing. These cookies, which are technical and performance cookies, are limited: in the first case, to the transmission of session identifiers (consisting of random numbers generated by the server) that enable the website to be browsed securely and efficiently; in the second case, they are used for statistical purposes to track unique users, content viewed or downloaded, etc. Analytics cookies are an example of this. In the latter case, the data is stored anonymously and used in aggregate form.

Third-party cookies

Third-party cookies, such as those set by Facebook’s “Like” button, are cookies generated and used by parties other than the operator of the website on which the user is browsing, based on contracts between the website owner and the relevant third party. Some advertisers use these cookies to track user visits to the websites on which they offer their services.

Furthermore, cookies on the website can also be classified according to the following categories: “technical” cookies

They are defined by the Guidelines on cookies and other tracking tools of the Italian Data Protection Authority (June 10, 2021) as those used for the sole purpose of “carrying out the transmission of a communication over an electronic communications network, or as strictly necessary for the provider of an information society service explicitly requested by the subscriber or user to provide that service.” They are not used for other purposes and are normally installed directly by the website owner or operator. They can be divided into navigation or session cookies, which ensure normal navigation and use of the website (allowing, for example, you to make a purchase or authenticate yourself to access restricted areas); analytics cookies, similar to technical cookies when used directly by the site operator to collect information, in aggregate form, on the number of users and how they visit the site; functionality cookies, which allow the user to navigate according to a series of selected criteria (e.g., language, products selected for purchase) in order to improve the service provided to the user.

Advertising and interest-based cookies

These are specifically designed to collect information about your device in order to show you advertisements based on topics that are relevant to your interests. The information that cookies collect about you may be shared with other advertisers to measure the performance of their advertisements. In addition, another purpose of these advertising cookies is to create user profiles of website visitors to collect statistics on the performance of advertisements that may be served on other websites. These cookies are almost always persistent third-party cookies. This means that the cookies can track you as you visit other websites. Sometimes, the site with advertising cookies does not display advertisements, but may target users with advertisements elsewhere even after they have left the site. Examples of advertising cookies include social media cookies that are placed on sites to track users around the web and provide them with advertisements on social media platforms.

Social media cookies

These are cookies that allow you to share the content of the website you are visiting with other users. They are typically used to activate the “Like” or “Follow” functions of social networks such as Facebook and Twitter, to name a few. These functions allow social networks to identify their users and collect information even while they are browsing other websites.

Below are the cookies used by the website and their descriptions:

Cookie key	Domain	Cookie type	Expiration	Description
_ga	.mentimachinetools.com	First-party – performance	1 year 1 month	This cookie name is associated with Google Universal Analytics – which is a significant update to Google’s more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports.
_gid	.mentimachinetools.com	First-party – performance	1 day	This cookie is set by Google Analytics. It stores and update a unique value for each page visited and is used to count and track pageviews.
_gat	.mentimachinetools.com	First-party – performance	54 seconds	This cookie name is associated with Google Universal Analytics, according to documentation it is used to throttle the request rate – limiting the collection of data on high traffic sites.
_ga_5LJECH5DX1	.mentimachinetools.com	First-party – performance	1 year 1 month	This cookie is used by Google Analytics to persist session state.
VISITOR_INFO1_LIVE	.youtube.com	Thirdparty – Targeting	6 months	This cookie is set by Youtube to keep track of user preferences for Youtube videos embedded in sites;it can also determine whether the website visitor is using the new or old version of the Youtube interface.
YSC	.youtube.com	Third-party – Targeting	Session	This cookie is set by YouTube to track views of embedded videos.

How does M SERVICES S.R.L. manage cookies on its website?

When visiting the website for the first time, users will see a cookie banner listing the categories used. By default, only strictly necessary cookies are applied. Users can make a granular selection by category, deciding to apply all categories of cookies, only selected categories, or no categories except essential ones.

How can I disable cookies?

You can also change your browser settings to disable cookies using a very simple procedure. NB: Please note. If you disable strictly necessary cookies, the website may not function optimally or may function incorrectly.

Firefox:

1. Open Firefox.
2. Press the “Alt” button on your keyboard.
3. In the toolbar at the top of the browser, select “Tools” and then “Options.”
4. Then select the “Privacy” tab.
5. Go to “History settings:” and then “Use custom settings.” Uncheck “Accept cookies from sites” and save your preferences.

Internet Explorer:

1. Open Internet Explorer.
2. Click on the “Tools” button and then on “Internet Options.”
3. Select the “Privacy” tab and move the slider to the privacy level you want to set (up to block all cookies or down to allow all cookies).
4. Then click OK.

Google Chrome:

1. Open Google Chrome.
2. Click on the “Tools” icon.
3. Select “Settings” and then “Advanced settings.”
4. Select “Content settings” under “Privacy.”
5. From the “Cookies and site data” tab, you can search for and delete specific cookies.

or

1. Type chrome://settings/cookies in the address bar and press Enter.
2. This will take you to the “Cookies and site data” tab, where you can search for and delete specific cookies.

Safari:

1. Open Safari.
2. Select “Preferences” from the toolbar, then select the “Security” panel in the dialog box that appears.
3. In the “Accept cookies” section, you can specify whether and when Safari should save cookies from websites. For more information, click on the Help button (marked with a question mark).
4. For more information about the cookies stored on your computer, click on “Show Cookies.”

For information about the site’s general privacy policy, to find out the contact details of the Data Controller, and to exercise your rights regarding the processing of personal data, you can visit the relevant page.